How to Know Exactly Who’s Visiting Your Website and WhyPosted by Aaron
This is such a fantastic interview that I’ve recommended the listen to several of my clients now, even though it’s more than an hour long. Trust me, if you run a web site and you’re bringing in any meaningful amount of traffic, you should listen to the whole thing.
Click here to listen to Google evangelist Avinash Kaushik describe the “Minor Orgasm” Of Using Analytics Well on Mixergy.
If I had to come up with one guiding principle for business owners it would be: Measure and test everything users do on your site that is part of a business goal.
Otherwise, how do you know whether the $2,000 you spent on making your site look pretty actually paid off?
Or maybe you don’t even know what to spend your budget on in the first place. Web analytics can tell you.
For people who are new to analytics I break it down further and suggest that they focus on two things:
- Finding out why people visit your site and whether they’re completing the task they had in mind, using a tool like 4Q by iPerception.
- Find out whether changes to your site are having a positive impact on your goal by measuring goal completion rate before and after in Google Analytics.
Together these things are extremely powerful tools — 90% of web site owners are not using either, they will put you way ahead of your competition.